Home Services Franchises

Home services is one of the broadest franchise groups on the market, covering practical, recurring needs that homeowners and businesses outsource every day. In this category, that range is especially visible: pest control, plumbing, pool service, repair, and waste-related services all sit under the same umbrella. Some concepts are built around mobile service and modest startup costs, while others require a much larger capital commitment and a more operationally intensive setup.

Across the category, the middle of the market lands around a startup investment of $126,250, with a median royalty fee of 6.2% and a median marketing fee of 2.0%. Outlet counts also vary widely. The median brand has 73 locations, but several established names in this group are far larger, including Mosquito Authority at 547 outlets, Rooter-Man at 535, Smash My Trash Renewals at 520, CPR - Cell Phone Repair (Unit) at 428, ASP - America's Swimming Pool Company at 391, and BENJAMIN FRANKLIN PLUMBING at 363.

That spread matters when comparing options. A brand such as Rooter-Man shows a lower published investment range of $45,075 to $82,475, while Mosquito Authority starts at $54,000 and runs to $127,700. ASP - America's Swimming Pool Company and BENJAMIN FRANKLIN PLUMBING sit in a higher band, both starting in the mid-$80,000s, and Smash My Trash Renewals is much higher at $372,050 to $492,200. Fees differ too: some brands disclose clear royalty and marketing structures, while others do not clearly disclose one or both figures, which can affect how easy it is to compare ongoing obligations.

For many buyers, the real decision is less about the broad category and more about operating style. Some home services franchises are route-based or field-service oriented, some lean into technical repair work, and some may involve more equipment, staffing, or commercial accounts. Roughly 56.9% of brands in this category disclose Item 19 financial performance information, so the amount of financial detail available can vary meaningfully from one concept to another.