Cleaning Franchises
Cleaning franchises cover a wider range than many first-time buyers expect. In this group, the work spans recurring residential cleaning, commercial janitorial service, carpet and floor care, and restoration-oriented operations tied to fire, water, mold, and related damage. That mix matters because the day-to-day business model can look very different depending on whether you want repeat household service, business accounts, or more specialized project work. This is a practical grouping rather than a formal legal category.
The cost spread is broad. Startup investment in the current set runs from $2,445 to $1,672,000, with a median startup investment of $120,770. That range suggests there are both lighter-entry service models and more operationally involved concepts in the same general space. Recurring fees also vary, but the middle of the market is fairly readable: the median royalty is 6.0% and the median marketing fee is 2.0%.
Scale varies just as much as cost. The median outlet count is 72, yet some established names are much larger, including SERVPRO at 2,286 outlets, The Maids at 1,620, ServiceMaster Clean (Janitorial Svcs) at 621, ServiceMaster Clean at 617, Molly Maid at 448, and Heaven's Best Carpet Cleaning at 423. For a buyer, that creates a familiar tradeoff: larger systems may offer a more established operating footprint, while smaller systems can feel less standardized and more locally shaped.
A practical way to compare options is to start with service type and ownership fit, then move to fees and startup budget. Residential cleaning brands such as Molly Maid and The Maids sit at a different investment level than restoration-focused operators like SERVPRO. Even within cleaning, fee structures differ noticeably: among the featured brands, royalties range from 2.5% to 10.0%, and marketing fees range from 0.5% to 14.0%. About 54.4% of brands in this set report an Item 19, which may matter if you want more financial disclosure when narrowing your shortlist.
Representative brands
A small route-safe sample from this group, with the basic economics and operating context most readers look for first.
SERVPRO
Cleaning & Restoration
Servpro franchises provide restoration and cleaning services, including fire and water damage restoration, mold remediation, and related services to residential and commercial customers.
- Initial investment
- $258,780 to $379,500
- Royalty
- 3.0%
- Marketing fee
- 14.0%
- Outlet count
- 2286

The Maids
Cleaning & Restoration
Provides residential cleaning services through a team-based approach to maintain homes.
- Initial investment
- $117,720 to $141,200
- Royalty
- 6.9%
- Marketing fee
- 2.0%
- Outlet count
- 1620

ServiceMaster Clean (Janitorial Svcs)
Cleaning & Restoration
Provides janitorial cleaning services for commercial and residential properties through a network of franchise locations.
- Initial investment
- $104,300 to $179,750
- Royalty
- 7.0%
- Marketing fee
- 2.0%
- Outlet count
- 621
ServiceMaster Clean
Cleaning & Restoration
ServiceMaster Clean franchises provide commercial and residential cleaning services. ServiceMaster Restore and ServiceMaster Recovery Management brands provide disaster restoration services directly to residential and commercial customers f…
- Initial investment
- $104,300 to $179,750
- Royalty
- 2.5%
- Marketing fee
- 0.5%
- Outlet count
- 617

Molly Maid
Cleaning & Restoration
Provides residential cleaning services through a network of franchise locations.
- Initial investment
- $37,838 to $63,635
- Royalty
- 3.0%
- Marketing fee
- 2.0%
- Outlet count
- 448
Heaven's Best Carpet Cleaning
Cleaning & Restoration
Provides carpet cleaning services using specialized techniques to restore and maintain home and commercial flooring.
- Initial investment
- $55,960 to $110,100
- Royalty
- 10.0%
- Marketing fee
- 1.0%
- Outlet count
- 423
FAQ
How much does it cost to start a cleaning franchise?
In the current set, startup investment ranges from $2,445 to $1,672,000, with a median of $120,770. Individual brands can sit far above or below that midpoint depending on whether the model is basic cleaning, janitorial service, carpet care, or restoration.
What kinds of businesses are included under cleaning franchises?
The group includes residential cleaning, commercial janitorial services, carpet cleaning, and restoration-related services. That means two brands in the same broad category may have very different customer types, staffing needs, and job patterns.
Are cleaning franchise fees usually high?
They vary. The median royalty in this set is 6.0% and the median marketing fee is 2.0%, but individual brands differ. Among the featured examples, royalties run from 2.5% to 10.0%, and marketing fees run from 0.5% to 14.0%.
Do larger cleaning franchise systems dominate this category?
There are some very large systems, but not every brand is large. The median outlet count is 72, while several featured brands are much bigger, including SERVPRO, The Maids, and ServiceMaster Clean. Looking at outlet count can help you distinguish between broad national systems and smaller networks.
Is restoration the same thing as a standard cleaning franchise?
Not always. Some brands focus on recurring cleaning or janitorial work, while others include restoration services tied to property damage. If you are comparing options, it helps to separate routine service models from restoration-heavy operations before looking at investment and fees.