Franchise analysis
The Counter
Offers customizable gourmet burger restaurants with a focus on made-to-order meals and fresh ingredients.
Category
Food & Beverage
Total initial investment
$431,133 - $1,082,250
Franchise fee
$20,000 - $35,000
Ongoing fees
Royalty: 6.0% • Ad fund: 1.0%
Related guides
Learn the key concepts, risks, and evaluation frameworks relevant to this franchise.
What is an FDD and how to read it
A guided tour of the Franchise Disclosure Document so you know where to look for fees, risks, and performance.
How to read Item 19 financials
How to interpret earnings claims, sample sizes, averages vs medians, and what is missing in Item 19.
Understanding the total investment required
How to go beyond the headline numbers in the FDD to estimate real all in costs including working capital.
Food and beverage franchises
Startup costs, staffing needs, margins, and operational complexity for QSRs, cafes, and bakeries.
Red flags to watch for in an FDD
Twelve patterns in disclosure documents that experienced buyers treat as serious warning signs.