Modern PURAIR Franchise Review (2026): Costs, Fees, Revenue Potential

• Category: Cleaning & Restoration
• Initial Investment: $206,930 to $368,500
• Franchise Fee: $55,000 listed as the selected franchise fee figure; the disclosure also shows territory-based franchise fee schedules that are not fully aligned with a single flat fee
• Royalty: 7% of gross sales, subject to a minimum royalty fee per territory beginning in month 13
• Marketing / Ad Fee: 1% ad fund contribution plus 5% local advertising requirement
• Key additional recurring fees: 6% sales center fee with a $1,000 minimum monthly sales center fee, $1,000 monthly digital marketing fee, $500 monthly technology fee
• Number of locations: 0 U.S. franchised and 0 company-owned outlets reported in Item 20 for 2022–2024; Item 19 uses 12 Canadian franchised businesses out of 20 operating in Canada as of August 31, 2024
• Best Fit: Owner-operator with direct supervisory involvement

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The estimated initial investment ranges from $206,930 to $368,500, which places this in a mid-cost startup range based on the disclosure.

Major cost drivers include:

• Initial franchise fee
• Business launch fee: $40,000
• Initial vehicle/equipment payment: $24,000 to $136,000
• Supplementary equipment: $4,000 to $8,000
• Computer hardware and software: $2,000 to $5,000
• Sales center platform fee: $5,000
• Onsite initial training fee: $5,000
• Travel and living expenses for training: $1,930 to $3,500
• Additional funds: $45,000 to $60,000

The largest variable appears to be vehicle and equipment spending, which suggests startup cost can move materially depending on configuration. This is not a low-capital model, particularly once launch fees, equipment, and working capital are included.

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Recurring fees disclosed include:

• Royalty fee: 7% of gross sales, with a minimum royalty fee per territory beginning in the 13th month
• Ad fund fee: 1%
• Local advertising requirement: 5%
• Sales center fee: 6% with a $1,000 minimum monthly fee
• Digital marketing fee: $1,000 per month
• Technology fee: $500 per month

Other possible charges include:

• Regional advertising cooperative contribution, if established
• Replacement/additional training fees
• Non-compliance fees of $1,000 per occurrence plus $250 per week after notice if not cured

Overall, the recurring fee load is substantial. Between percentage-based charges and fixed monthly fees, the model appears to require meaningful ongoing revenue just to cover franchisor-related obligations before labor, vehicles, insurance, and other operating costs.

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Yes, Item 19 includes historical financial performance data, but it is important to read it carefully.

The FDD discloses results for 12 Canadian franchised businesses that were open at least one year, operated continuously during the measurement period, and were materially compliant. As of August 31, 2024, there were 20 Canadian businesses operating, so 8 were excluded: 1 because it had not been open for one year and 7 because they were in material non-compliance.

The disclosed figures were reported by franchisees and were not independently audited.

Disclosed net revenue

All figures below are presented in U.S. dollars after conversion from Canadian-dollar reporting.

• Average net revenue: $946,465 ($11,357,574 total across 12 units)
• Median net revenue: $692,217
• Range: $328,868 to $2,953,873

Unit-level net revenue disclosed

• Kelowna: $2,953,873
• Calgary: $1,495,502
• Fraser Valley: $1,291,115
• Victoria: $941,382
• Barrie: $881,678
• Vancouver: $737,039
• South Okanagan: $647,395
• Kootenays: $613,053
• Nanaimo: $550,105
• Kamloops: $532,030
• Edmonton: $385,536
• Hamilton: $328,868

Quartile view from the disclosed unit list

Using the 12 disclosed unit revenues:

• Top quartile (top 3 units) average: $1,913,497
• Upper-middle quartile average: $853,366
• Lower-middle quartile average: $585,888
• Bottom quartile average: $415,478

Expense data also disclosed

The Item 19 table includes a limited “general operations” expense category totaling $233,835 across the 12 disclosed units, or 2.1% of net revenue in aggregate. By unit, this category ranged from 1.0% to 3.5% of net revenue.

These expenses include items such as bank charges, general administrative expenses, postage, office supplies, safety and uniforms, licenses and permits, and dues and fees. This is not a full profit-and-loss statement.

Interpretation

The spread in revenue is wide. The highest disclosed unit generated nearly 9 times the revenue of the lowest disclosed unit. That suggests market size, territory count, execution, and local operating conditions may have a large effect on results.

Just as important, revenue is not profit. The disclosure does not establish unit-level earnings after labor, vehicles, fuel, insurance, occupancy, debt service, owner compensation, royalties, advertising, sales center fees, digital marketing, technology fees, and other costs. The disclosed expense table is too limited to determine profitability.

There is also a comparability issue: the Item 19 data comes from Canadian operations, not U.S. outlets, and the U.S. system reported no operating outlets in Item 20 for 2022–2024.

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• B2C / B2B: The disclosure suggests a mixed service model, though the overview inference leans B2B and the services described could also serve residential customers. The FDD does not clearly establish the customer mix.
• Recurring vs one-time revenue: Appears to include both one-time service work and recurring revenue elements through filter maintenance programs.
• Key operational characteristics: Mobile service model using approved vehicles; meaningful equipment needs; sales center platform; technology stack; required owner participation; dedicated management indicated.

This appears to be an operationally involved field-service business rather than a passive ownership model.

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Advantages

• Item 19 provides actual unit revenue figures for 12 operating businesses rather than no performance data.
• The service offering includes multiple indoor air quality services rather than a single narrow task.
• Some disclosed units reached high revenue levels, with the top unit at $2,953,873 in net revenue.
• The model includes maintenance programs, which may support some repeat business.

Considerations

• Recurring fees are heavy: 7% royalty, 1% ad fund, 5% local advertising, 6% sales center fee, plus fixed monthly digital marketing and technology fees.
• Startup costs are meaningful, especially because vehicle and equipment spending can reach $136,000 for the initial payment range shown.
• Owner participation is required, which limits passive or lightly involved ownership.
• Item 19 is based on Canadian franchise operations, so U.S. comparability is not clearly established.
• A substantial share of Canadian units were excluded from Item 19 due to non-compliance or insufficient operating history.

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This franchise may fit someone who wants to operate a mobile service business directly, is comfortable supervising day-to-day operations, and can handle a fee structure with both percentage-based and fixed monthly charges.

It likely does not fit someone seeking semi-absentee ownership, a simple low-equipment model, or a concept with established U.S. operating history in the disclosure.

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• The territory is non-exclusive, which can limit territorial protection.
• The U.S. franchisor is newly offering franchises, while the operating history used in Item 19 comes from a Canadian parent system.
• Item 20 shows no U.S. outlets operating in 2022, 2023, or 2024.
• The franchise agreement requires personal participation in supervision of the business.
• Certain disputes are subject to arbitration in Delaware, and Delaware law applies, subject to applicable state law.

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Modern PURAIR presents a service-based indoor air quality model with meaningful disclosed revenue history from Canadian franchisees and a broad service menu. The main tradeoff is that the concept combines mid-level startup costs and a heavy recurring fee stack with required owner involvement, while U.S. operating history is not yet established in the FDD.

For a buyer, the central question is whether the operating demands and fee burden are justified by the revenue potential in a specific territory, recognizing that disclosed revenue varies widely and does not show profit.

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