Franchise analysis
ERA
Operates real estate brokerage services connecting buyers and sellers in residential and commercial property markets.
Category
Real Estate
Total initial investment
$33,370 - $259,800
Franchise fee
$25,000
Ongoing fees
Royalty: 6.0% • Ad fund: 1.5%
Related guides
Learn the key concepts, risks, and evaluation frameworks relevant to this franchise.
What is an FDD and how to read it
A guided tour of the Franchise Disclosure Document so you know where to look for fees, risks, and performance.
How to read Item 19 financials
How to interpret earnings claims, sample sizes, averages vs medians, and what is missing in Item 19.
Understanding the total investment required
How to go beyond the headline numbers in the FDD to estimate real all in costs including working capital.
Self storage and real estate hybrid models
Where these concepts sit between operations and real estate investment.
Red flags to watch for in an FDD
Twelve patterns in disclosure documents that experienced buyers treat as serious warning signs.