Franchises Headquartered in Georgia
Georgia-based franchisors span a notably wide range of business models. Food & Beverage is the largest group here, but the broader mix also reaches into Hospitality & Travel, Cleaning & Restoration, Entertainment & Recreation, Kids & Family, and Logistics & Moving. That variety matters because the capital required, the day-to-day operating model, and the scale of the systems can look very different even within the same state.
The investment spread is especially broad, running from $38,800 to $153,088,452, with a median startup investment of $366,200. In practical terms, that means Georgia headquarters are attached to everything from lower-cost service concepts to very large-format hospitality and facility-based brands. Holiday Inn Express; Holiday Inn Express & Suites sits at the high end among the examples shown, while brands such as ServiceMaster Clean represent a much lighter initial capital profile. Others, including Sonic Drive-In, Jimmy John's, Cinnabon, and Primrose Registrations, fall into very different points along that spectrum.
Recurring fees are fairly middle-of-the-road overall, with a median royalty of 6.0% and a median marketing fee of 2.5%. Outlet scale also varies sharply: the median outlet count is 62, yet several Georgia-headquartered systems are much larger, including Sonic Drive-In, Jimmy John's, Holiday Inn Express; Holiday Inn Express & Suites, and Cinnabon. That contrast can be useful when weighing the feel of an established national system against a smaller network that may operate differently.
Most of these brands disclose Item 19 financial performance information, with the share here at 93.3%. Even so, the more useful comparison usually comes from matching the concept type to your own preferences: customer-facing food service versus service operations, real-estate-heavy formats versus lighter footprints, and owner involvement that may be more hands-on or more management-oriented depending on the brand. Because the group is based on disclosed principal business addresses in Georgia, it works best as a geographic starting point rather than a shortcut to one single franchise profile.
Representative brands
A small route-safe sample from this group, with the basic economics and operating context most readers look for first.

Sonic Drive-In
Food & Beverage
Operates drive-in restaurants serving a variety of fast food items and beverages to customers in a car-friendly setting.
- Initial investment
- $669,200 to $3,140,900
- Royalty
- 5.0%
- Marketing fee
- 3.2%
- Outlet count
- 3461

Jimmy John's
Food & Beverage
Operates sandwich shops delivering a variety of sandwiches and related food items to customers.
- Initial investment
- $366,200 to $728,200
- Royalty
- 6.0%
- Marketing fee
- 4.5%
- Outlet count
- 2689

Holiday Inn Express; Holiday Inn Express & Suites
Hospitality & Travel
Operates hotels under the Holiday Inn Express and Holiday Inn Express & Suites brands within the hospitality and travel industry.
- Initial investment
- $12,847,351 to $19,461,100
- Royalty
- 6.0%
- Marketing fee
- 3.0%
- Outlet count
- 2324

Cinnabon
Food & Beverage
Offers baked goods specializing in cinnamon rolls and related sweet treats through retail locations.
- Initial investment
- $246,950 to $675,000
- Royalty
- 6.0%
- Marketing fee
- 110.0%
- Outlet count
- 1030
ServiceMaster Clean
Cleaning & Restoration
ServiceMaster Clean franchises provide commercial and residential cleaning services. ServiceMaster Restore and ServiceMaster Recovery Management brands provide disaster restoration services directly to residential and commercial customers f…
- Initial investment
- $104,300 to $179,750
- Royalty
- 2.5%
- Marketing fee
- 0.5%
- Outlet count
- 617

Primrose Registrations
Kids & Family
Offers educational programs and services focused on kids and family development.
- Initial investment
- $742,900 to $8,595,000
- Royalty
- 7.0%
- Marketing fee
- 1.0%
- Outlet count
- 525
FAQ
Are Georgia-headquartered franchises mostly restaurant brands?
Food & Beverage is the largest category in this group, but it is not the whole picture. There are also meaningful clusters in Hospitality & Travel, Cleaning & Restoration, Entertainment & Recreation, Kids & Family, and Logistics & Moving.
How much capital do Georgia-headquartered franchises typically require?
The median startup investment is $366,200, but the overall range is very wide: $38,800 to $153,088,452. That makes it important to compare concepts by format rather than assuming brands in the same state will have similar costs.
What do the ongoing fees look like?
The median royalty is 6.0% and the median marketing fee is 2.5%. Individual brands can differ, so it helps to look at both fees together alongside the operating model and total investment.
Are these mostly large franchise systems?
Not necessarily. The median outlet count is 62, which suggests many are not massive systems. At the same time, several Georgia-headquartered brands are much larger, including Sonic Drive-In, Jimmy John's, Holiday Inn Express; Holiday Inn Express & Suites, and Cinnabon.
Is this a useful group if I care about financial disclosures?
It can be. A large majority of the brands here disclose Item 19 financial performance information, with the share at 93.3%. That said, disclosure is only one part of the decision; concept type, investment level, and operating style still need close comparison.