Franchises Headquartered in Florida
Florida-based franchisors span a notably wide range of business models. In this group, the mix leans most heavily toward Food & Beverage, with strong representation in Health & Wellness and Business Services as well. Kids & Family, Home Services, and Hospitality & Travel also appear, so the state is not defined by a single franchise profile so much as a broad spread of consumer-facing and service-oriented concepts.
The cost range is especially wide. Disclosed startup investment runs from $23,325 to $221,320,700, with a median startup investment of $181,700. That means Florida headquarters show up in both relatively accessible service concepts and very large-format businesses. Among the examples here, FYZICAL sits on the lower-to-mid end at $64,250 to $519,100, while restaurant brands such as Carrabba's Italian Grill, LLC and Bonefish Grill, LLC are in a much larger capital bracket at $4,303,000 to $8,419,000. ORANGETHEORY falls into a substantial but narrower fitness-studio range at $821,622 to $1,377,160.
Recurring fees also vary, though the middle of the market is fairly readable: the median royalty is 6.0% and the median marketing fee is 2.0%. Some brands sit below that, such as FYZICAL with a 3.9% royalty and 2.0% marketing fee, while ORANGETHEORY carries an 8.0% royalty and 3.0% marketing fee. Scale differs just as much as cost. The median outlet count is 26, yet some Florida-headquartered systems are much larger, including ORANGETHEORY at 1,283 outlets and FYZICAL at 595. That contrast can matter if you prefer an established national footprint versus a smaller system.
Another practical point: most of these brands disclose Item 19 financial performance information, with the share here at 86.3%. That does not make concepts directly comparable, but it does mean many Florida-headquartered franchisors provide an additional layer of operating detail for deeper diligence. Because headquarters location does not tell you everything about day-to-day ownership, it helps to weigh geography alongside category, startup budget, fee structure, and system size.
Representative brands
A small route-safe sample from this group, with the basic economics and operating context most readers look for first.

ORANGETHEORY
Fitness
Offers group fitness classes focused on heart rate-based interval training to improve overall health and endurance.
- Initial investment
- $821,622 to $1,377,160
- Royalty
- 8.0%
- Marketing fee
- 3.0%
- Outlet count
- 1283
FYZICAL
Health & Wellness
FYZICAL offers franchises for centers that provide physical therapy, medically-based physical wellness for rehabilitation, pain management, and balance to patients by licensed and qualified therapists, balance retraining and fall prevention…
- Initial investment
- $64,250 to $519,100
- Royalty
- 3.9%
- Marketing fee
- 2.0%
- Outlet count
- 595

Carrabba's Italian Grill, LLC
Food & Beverage
Operates Italian-style casual dining restaurants serving a variety of traditional dishes and beverages.
- Initial investment
- $4,303,000 to $8,419,000
- Royalty
- 5.0%
- Marketing fee
- 1.9%
- Outlet count
- 217

Bonefish Grill, LLC
Food & Beverage
Operates seafood restaurants specializing in fresh fish dishes and casual dining experiences.
- Initial investment
- $4,303,000 to $8,419,000
- Royalty
- 5.0%
- Marketing fee
- 19.0%
- Outlet count
- 176
We Insure
Other
Offers insurance agency services connecting clients with multiple insurance providers to find suitable coverage options.
- Initial investment
- Not clearly disclosed
- Royalty
- 25.0%
- Marketing fee
- 3.0%
- Outlet count
- 157
We Insure, LLC
Business Services
Provides insurance brokerage services connecting clients with multiple insurance providers to find tailored coverage options.
- Initial investment
- Not clearly disclosed
- Royalty
- Not clearly disclosed
- Marketing fee
- Not clearly disclosed
- Outlet count
- 157
FAQ
What kinds of franchises are headquartered in Florida?
The largest category in this group is Food & Beverage, followed by Health & Wellness and Business Services. There is also meaningful representation in Kids & Family, Home Services, and Hospitality & Travel, so the overall mix is broad rather than concentrated in one sector.
Are Florida-headquartered franchises mostly lower-cost or higher-cost?
They span both ends of the spectrum. The disclosed startup investment range runs from $23,325 to $221,320,700, while the median is $181,700. In practice, that means you can find comparatively lower-cost service businesses as well as capital-intensive restaurant and large-format concepts.
What are typical royalty and marketing fees in this group?
The median royalty is 6.0% and the median marketing fee is 2.0%. Individual brands can differ meaningfully from those medians, so it is worth checking each concept's disclosure rather than assuming the middle applies across the board.
Are these mostly small systems or large franchise networks?
Both appear here. The median outlet count is 26, which suggests many systems are still modest in size, but there are also very large brands headquartered in Florida. ORANGETHEORY, for example, has 1,283 outlets, and FYZICAL has 595.
Does a Florida headquarters tell me much about franchise quality or fit?
Not by itself. Headquarters location can be useful if you care about where the franchisor is based, but fit usually comes down to the business model, total investment, ongoing fees, category, and the maturity of the system. It is one useful comparison point, not a complete decision shortcut.