Franchises Without Item 19
A large share of franchise concepts come to market without an Item 19 financial performance representation, and that creates a different kind of research process for buyers. In this group, the absence of an Item 19 does not point to one single business type or ownership model. It spans 550 brands across restaurant concepts, home services, business services, health and wellness, cleaning, fitness, and more, with Food & Beverage leading the mix, followed by Home Services and Business Services.
The financial profile here is broad. Median startup investment sits at $207,000, but the overall range stretches from $0 to $82,170,820, so the practical difference between one brand and another can be enormous. Recurring fees also vary, though the middle of the market is fairly clear: median royalty is 6.0% and median marketing fee is 2.0%. Outlet scale is mixed rather than tiny across the board, with a median outlet count of 77, which suggests many of these brands are not necessarily early-stage even though they do not provide an Item 19.
That mix leads to an important tradeoff. Without an Item 19, buyers usually need to lean more heavily on the rest of the disclosure document, unit economics discussions that stay outside formal earnings claims, and direct conversations with franchisees. Some brands in this group show very low published startup figures, while others report fees or royalties that are not clearly disclosed, so careful comparison matters. Examples in the set range from food concepts such as 375° Chicken 'n Fries and Dog Haus to health and wellness brands like GNC and HaloHeat Sauna Studios(TM), plus service models such as Joe Homebuyer and PAINTER1.
Geographically, the headquarters mix is spread out, with California and Florida appearing most often among the leading states. That said, the bigger pattern is variety: different sectors, different cost structures, and different levels of operating maturity all sit under the same disclosure characteristic. If you are comparing brands without Item 19, the key question is less whether they share a single profile and more how each one supports validation when formal financial performance representations are not included.
Representative brands
A small route-safe sample from this group, with the basic economics and operating context most readers look for first.
375° Chicken 'n Fries
Food & Beverage
We grant franchises for the right to operate an eatery that offers various freshly made chicken sliders, tenders, popcorn chicken, wings, crinkle fries, milkshakes, and other related foods, snacks and other items under the “375° Chicken ‘n…
- Initial investment
- $0 to $0
- Royalty
- 6.0%
- Marketing fee
- 1.0%

Dog Haus
Food & Beverage
Dog Haus Worldwide, LLC is the franchisor of Dog Haus Restaurants, offering franchises for Dog Haus Fast Casual Restaurants, Biergarten Restaurants, and Remote Kitchens.
- Initial investment
- $0 to $0
- Royalty
- 4.0%
- Marketing fee
- 0.5%
GNC
Health & Wellness
Offers retail locations specializing in health and wellness products including vitamins, supplements, and nutrition items.
- Initial investment
- $0 to $0
- Royalty
- Not clearly disclosed
- Marketing fee
- 0.0%
- Outlet count
- 2140
Joe Homebuyer
Real Estate
Joe Homebuyer franchises operate in specified (but not exclusive) territories to promote, advertise, and conduct real estate buying and contract assignment services and transactions, using proprietary methods, lists, and systems for acquiri…
- Initial investment
- $0 to $0
- Royalty
- 4.0%
- Marketing fee
- 0.0%

PAINTER1
Home Services
We license franchisees to operate under the PAINTER1 name, providing residential and commercial painting packages and services using our Method of Operation and service marks.
- Initial investment
- $0 to $0
- Royalty
- Not clearly disclosed
- Marketing fee
- Not clearly disclosed
HaloHeat Sauna Studios(TM)
Health & Wellness
Operates sauna studios that provide health and wellness services through specialized heat therapy sessions.
- Initial investment
- $2,525 to $3,495
- Royalty
- 5.5%
- Marketing fee
- 0.2%
FAQ
What does it mean when a franchise does not include Item 19?
It means the franchisor does not provide a financial performance representation in its disclosure document. You may still find useful information elsewhere in the document and through franchisee conversations, but you should not expect formal earnings claims in Item 19.
Are franchises without Item 19 usually smaller or newer?
Not necessarily. In this group, the median outlet count is 77, and some brands are clearly operating at meaningful scale. The absence of Item 19 does not automatically mean a concept is brand new or unproven.
How much do these franchises typically cost to start?
The median startup investment is $207,000, but the range is very wide, from $0 to $82,170,820. That makes side-by-side review essential, because two brands in the same disclosure group can have very different capital requirements.
What recurring fees are common in this group?
The median royalty is 6.0% and the median marketing fee is 2.0%. Individual brands can fall above, below, or outside those figures, and some do not clearly disclose certain fees in the summary data.
What should I focus on when comparing franchises without Item 19?
Start with total startup cost, royalty and marketing fees, outlet count, category fit, and how much clarity the brand provides in other parts of its disclosure materials. Franchisee validation becomes especially important when formal financial performance representations are not included.