Bee Organized Franchise Review (2026): Costs, Fees, Revenue Potential

• Category: Food & Beverage
• Initial Investment: $60,916 to $229,556
• Franchise Fee: $9,750 disclosed as the selected minimum candidate; the disclosure also shows higher cumulative franchise fee amounts depending on territories purchased
• Royalty: Greater of 8% of Gross Sales or a minimum monthly royalty requirement
• Marketing / Ad Fee: Brand Development Fund of 2% of Gross Sales up to $500,000 in annual Gross Sales and 1% above $500,000, capped at $20,000 per year; local marketing requirement of 3% of monthly Gross Sales, but not less than $500 per territory per month
• Key additional recurring fees: Technology fee currently $45 per user per month; Business Management System fee currently $189 per month plus $90 per user per month
• Number of locations: 35 total outlets at year-end 2024, including 34 franchised and 1 company-owned
• Best Fit: Owner-operator or manager-led with active oversight

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The disclosed initial investment for a single territory ranges from $60,916 to $229,556. The midpoint is about $145,236.

Major cost drivers appear to include the initial franchise fee, equipment and technology-related setup, and working capital, with additional funds estimated at $2,500 to $7,500. The disclosure also indicates a multi-territory fee structure, so the upfront franchise fee can rise materially if a buyer acquires more than one territory.

On a relative basis, this reads as a low-cost to lower-mid-cost service franchise entry point, but the upper end is meaningfully higher than the minimum and should not be treated as a nominal startup.

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• Royalty: Greater of 8% of Gross Sales or minimum monthly royalty requirement
• Brand Development Fund: 2% of Gross Sales up to $500,000 annually, then 1% above $500,000, capped at $20,000 per year
• Local Marketing: 3% of monthly Gross Sales, but at least $500 per territory per month
• Advertising Cooperative: Up to 3% of monthly Gross Sales, currently not assessed, and counts toward local marketing if authorized
• Technology Fee: Currently $45 per user per month, with authority to charge up to $500 per user per month
• Business Management System Fee: Currently $189 per month plus $90 per user per month

Overall, the recurring fee load is not just the royalty. It combines royalty, fund contribution, required local marketing, and per-user technology/system charges, so the total burden can be noticeable even though the initial investment is not especially high.

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Yes, the FDD includes Item 19 financial performance information, but it is limited to one company-owned outlet in Overland Park, Kansas for the 2024 calendar year. The disclosure also references a sample size of 19, but the figures provided here are from the single company-owned outlet table, and the disclosure provided does not clearly establish average, median, range, or quartile revenue across franchised outlets.

Disclosed 2024 company-owned outlet figures

• Total Gross Sales: $816,628
• Direct Cost of Goods Sold: $51,343 (6.3%)
• Direct Labor Cost: $264,016 (32.3%)
• Direct Gross Profit: $501,269 (61.4%)
• Insurance: $14,506 (1.8%)
• Advertising and Marketing: $32,270 (4.0%)
• Office Expenses: $42,359 (5.2%)
• Other Selling, General, and Administrative Expenses: $56,436 (6.9%)
• Direct Gross Profit Less Disclosed Expenses: $355,698 (43.6%)
• Royalty Fee adjustment: $72,000 (8.8%)
• Brand Development Fund Fee adjustment: $13,166 (1.6%)
• Direct Gross Profit Less Disclosed Expenses and Select Franchise Related Expenses: $270,532 (33.1%)

Revenue mix

• Home Organization Services: $410,344 (50.2%)
• Moving and Relocation Services: $319,738 (39.2%)
• Maintenance: $61,018 (7.5%)
• Speaking and Travel Fees: $7,952 (1.0%)
• Concierge Services: $17,576 (2.2%)

Interpretation

The disclosed outlet generated most of its sales from home organization and moving/relocation work. Direct labor is a major expense line at 32.3% of sales, which suggests execution depends heavily on labor management.

The 33.1% figure is not profit. The disclosure expressly states direct gross profit is not net profit or income, and the table excludes or does not fully deduct other expenses such as managerial labor, administrative labor, operating expenses, interest, taxes, depreciation, and amortization. Revenue does not equal profit.

The disclosure provided here does not clearly establish systemwide average revenue, median revenue, range, or quartiles for franchisees, so variability across operators cannot be assessed from the figures available here. The Item 19 reporting is also not identified here as audited.

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• B2B / B2C: The disclosure indicates home and business organization services; despite one inference flag labeling the audience as B2B, the revenue categories and service description suggest a mix of residential and business clients rather than a purely B2B model.
• Recurring vs one-time revenue: Appears to be a mix. Moving/relocation and organization projects are likely project-based, while maintenance may add some recurring revenue.
• Key operational characteristics: Service business with meaningful labor involvement, technology and business management system usage, and some equipment/vehicle needs indicated in the disclosure. The franchise agreement requires a managing owner to be personally responsible for daily management and supervision.

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Advantages

• Initial investment starts at $60,916, which is lower than many buildout-heavy concepts.
• Item 19 includes an actual revenue and expense table for a company-owned outlet rather than revenue alone.
• Revenue is diversified across several service lines, with no single category representing all sales.
• Outlet count increased from 23 total outlets in 2023 to 35 in 2024.

Considerations

• The recurring fee stack is layered: royalty, brand fund, local marketing minimums, and per-user system fees.
• Item 19 figures shown here are tied to one company-owned outlet, which limits how much can be inferred about franchisee outcomes.
• Labor appears central to the model, with direct labor cost at 32.3% of sales in the disclosed outlet.
• The franchise requires daily management responsibility by an approved managing owner, which reduces passive ownership appeal.
• Territory exclusivity is not clearly established in the disclosure provided here.

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This franchise may fit someone looking for a service business with a lower initial capital requirement than a physical retail buildout and who is prepared to actively manage people, scheduling, and local marketing.

It likely does not fit someone seeking passive ownership, simple fee economics, or a concept with broad franchisee revenue benchmarking clearly established in the FDD excerpts available here.

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• The disclosure indicates the franchisor may terminate without cause.
• The franchise term is 10 years, which creates a long contractual commitment.
• Some fees can increase or vary, including technology charges and user-based system costs.
• Local marketing has a minimum dollar requirement per territory, which can matter during slower sales periods.
• Litigation is indicated in the disclosure.

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Bee Organized presents a service-based model with a comparatively accessible entry cost and a disclosed company-outlet revenue/expense example. The main tradeoff is that the concept appears operationally involved and fee-layered, while the available Item 19 figures do not clearly show how franchised outlets perform across a broader sample.

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