Rock N Roll Sushi Franchise Review (2026): Costs, Fees, Revenue Potential

• Category: Food & Beverage
• Initial Investment: $332,682 to $797,808
• Franchise Fee: $36,000
• Royalty: 6% of gross revenues
• Marketing / Ad Fee: 2.5% of gross revenues to the advertising fund, with the right to increase to 3%
• Key additional recurring fees: recommended local advertising spend of 1.5% of gross revenues; technology fee of $250 to $650 per month
• Number of locations: 69 franchised outlets at the end of 2024
• Best Fit: owner-operator or actively supervised ownership with a designated operating principal

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The estimated initial investment ranges from $332,682 to $797,808, which places this in a relatively high startup-cost category. The initial franchise fee is $36,000, but the larger capital requirement is likely tied to opening and equipping a restaurant location, along with working capital.

The disclosure also lists additional funds of $10,000 to $25,000, which suggests a need for operating cushion beyond buildout and opening costs. Because this is a restaurant concept with technology requirements and periodic equipment refurbishment obligations, the total capital commitment appears to extend beyond the opening budget alone.

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• Royalty fee: 6% of gross revenues, due weekly via ACH
• Advertising fund: 2.5% of gross revenues, due weekly via ACH; may increase up to 3%
• Local advertising: 1.5% of gross revenues, recommended monthly spend
• Technology fee: $250 to $650 per month
• Renewal fee: $18,000
• Relocation fee: $5,000 if relocation is approved
• Refurbishment of equipment: at least $15,000 every fifth year upon request
• Transfer fee: 50% of the then-current initial franchise fee

Taken together, the recurring fee load is moderate to meaningful. The core ongoing burden is the 6% royalty plus 2.5% ad fund, and it could rise further if the ad fund is increased or if local advertising is treated as a practical operating requirement.

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Yes, the FDD includes an Item 19 financial performance representation based on 59 franchised units that were open for the entirety of 2024. These were drawn from 62 operational franchisees as of December 31, 2023, so the sample excludes units not open for the full year.

Reported 2024 gross revenue for all reporting franchisee units

• Average: $1,068,404.74
• Median: $990,526.63
• High: $1,837,301.51
• Low: $401,310.04

Quartile / group figures disclosed

• Top 25% average: $1,567,926.96

• Top 25% median: $1,537,207.63

• Top 25% range: $1,347,439.96 to $1,837,301.51

• Top 50% average: $1,350,382.43

• Top 50% median: $1,325,788.33

• Top 50% range: $1,000,982.68 to $1,837,301.51

• Top 75% average: $1,196,706.82

• Top 75% median: $1,104,117.73

• Top 75% range: $814,469.23 to $1,837,301.51

The spread is wide. Reported gross revenue ranges from about $401,000 to $1.84 million, which indicates substantial unit-level variability. The median of roughly $991,000 sits below the average, suggesting some higher-volume units pull the average upward.

A few cautions matter here. These figures are gross revenue, not profit, so they do not show store-level earnings, owner income, or cash flow after food, labor, occupancy, and other operating costs. The disclosure does not clearly establish whether these figures are audited. One listed unit revenue for Murfreesboro, TN appears as $1,523,41.40, which is not clearly formatted, so that specific location figure is not clearly established from the disclosure excerpt.

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This is a B2C restaurant model. Revenue appears to come from ongoing food and beverage sales rather than one-time transactions.

Operationally, this looks like a location-based business with restaurant staffing, equipment, technology services, and ongoing local supervision. The disclosure states that if the franchisee is an entity, it must designate an Operating Principal who owns at least 5% and supervises the business. That points to an actively managed operating structure rather than a purely passive ownership model.

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Advantages

• Item 19 includes actual 2024 gross revenue data for 59 full-year franchised units.
• The system had 69 franchised outlets at year-end 2024, up from 62 at the start of the year.
• Median reported gross revenue for all reporting units was $990,526.63, with the average above $1.06 million.
• The FDD shows a 10-year initial term, which can matter for amortizing opening costs over time.

Considerations

• Startup investment is substantial at $332,682 to $797,808.
• Ongoing fees can add up: 6% royalty, 2.5% ad fund, recommended 1.5% local advertising, plus a monthly technology fee.
• Revenue performance varies materially across units, from $401,310.04 to $1,837,301.51.
• Territory is non-exclusive, which limits geographic protection.
• The disclosure indicates an operating principal must supervise the business, which may reduce suitability for passive ownership.

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This franchise may fit someone prepared for a higher-cost restaurant investment and willing to maintain active oversight through an operating principal. It may also fit operators comfortable with weekly percentage-based fees and location-level performance variability.

It likely does not fit buyers seeking a low-cost entry, a clearly passive ownership structure, or exclusive territorial protection.

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• The franchise agreement requires litigation or arbitration in Walton County, Florida, subject to applicable state law.
• Late amounts can accrue interest at the lesser of 1.5% per month or the highest lawful commercial contract rate.
• The franchisor may require at least $15,000 in equipment refurbishment every fifth year after execution, upon request.
• Transfer involves franchisor approval and a fee equal to 50% of the then-current initial franchise fee in many cases.
• If the agreement is renewed, the renewal fee is $18,000, adding a future capital consideration beyond normal operating costs.

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Rock N Roll Sushi presents a restaurant franchise model with meaningful disclosed revenue history and a growing franchised outlet base. The main tradeoff is straightforward: reported unit revenue can be sizable, but the concept requires a relatively high upfront investment, ongoing percentage-based fees, active supervision, and acceptance of wide unit-level revenue variation.

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