My Salon Suite (New) Franchise Review (2026): Costs, Fees, Revenue Potential

• Category: Health & Wellness
• Initial Investment: $675,106 to $1,682,095
• Franchise Fee: $50,000
• Royalty: 2.75% of gross revenues for the first 6 months; 5.5% from months 7–12; from month 13 onward, the greater of $1,000 or 5.5% of gross revenues
• Marketing / Ad Fee: Brand Building Fund contribution currently minimum $200 per month, with the right to increase up to 2% of monthly gross revenues
• Key additional recurring fees: technology fee estimated at $170 per month; annual conference fee currently $750 to $950 per person, with a current non-attendance fee of $2,000
• Number of locations: 355 total outlets at year-end 2024, including 304 franchised and 51 company-owned/affiliate outlets
• Best Fit: owner-operator with active supervision

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The estimated initial investment ranges from $675,106 to $1,682,095, which places this in a high-cost franchise category. The midpoint is roughly $1.18 million.

Major cost drivers appear to include the physical center itself, lease-related buildout and occupancy costs, equipment, and opening-related spending. The disclosure also lists a required grand opening advertising spend currently set at a minimum of $15,000, plus additional funds of $10,000 to $20,000.

The initial franchise fee is listed as $50,000, though the disclosure also contains other franchise fee figures in different contexts. The FDD does not clearly establish from the provided information when those alternate fee amounts apply, so $50,000 is the clearest base figure for a standard opening.

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• Royalty fee:
  • 2.75% of gross revenues for the first 6 months
  • 5.5% of gross revenues for months 7 through 12
  • Greater of $1,000 or 5.5% of gross revenues from month 13 onward
• Brand Building Fund contribution:
  • currently minimum $200 per month
  • may increase up to 2% of monthly gross revenues
• Technology fee:
  • estimated at $170 per month
• Grand opening advertising:
  • currently minimum $15,000
• Annual conference fee:
  • currently $750 to $950 per person
  • non-attendance fee currently $2,000
• Initial training for additional persons:
  • $2,000 per person beyond the included attendees
• Late fee for required payments:
  • $50 per day
• Failure to submit required report fee:
  • $100 per occurrence and $50 per day
• Non-compliance fee:
  • 2.5% of gross revenues after uncured default

Overall, the ongoing fee load appears moderate on the core royalty and fund contribution, but the structure includes several conditional charges and enforcement-related fees that could matter if reporting or compliance slips.

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Yes, the FDD includes Item 19 financial performance data for 2024, but it should be read carefully.

The reporting group includes 244 franchised U.S. locations that met the stated reporting criteria out of 303 open and operating franchised locations as of December 31, 2024. That means 59 franchised locations were excluded from the reporting group. Elsewhere, the disclosure indicates a sample size of 273, but the Item 19 narrative and tables identify 244 reporting locations, so the disclosure does not clearly establish the reason for that difference.

For the 244 reporting locations:

• Gross revenue:
  • Average: $455,642
  • Median: $439,608
  • Range: $20,962 to $1,360,038
• General operating expense:
  • Average: $87,518
  • Median: $84,399
• Rent expense:
  • Average: $148,251
  • Median: $137,971
• Royalties:
  • Average: $25,060
  • Median: $24,178
• EBITDA:
  • Average: $194,813
  • Median: $191,547
  • Range: -$115,147 to $708,655
• Occupancy:
  • Average: 86.8%
  • Median: 91.1%

Quartile detail shows meaningful spread.

Top quartile by revenue (61 locations):

• Gross revenue:
  • Average: $535,509
  • Median: $490,399
  • Range: $229,659 to $1,360,038
• EBITDA:
  • Average: $302,095
  • Median: $278,794
  • Range: $124,687 to $708,655
• Occupancy:
  • Average: 91.3%
  • Median: 95.7%

Bottom quartile by revenue (61 locations):

• Gross revenue:
  • Average: $343,322
  • Median: $340,337
  • Range: $20,962 to $653,215
• EBITDA:
  • Average: $77,554
  • Median: $84,528
  • Range: -$115,147 to $192,623
• Occupancy:
  • Average: 78.3%
  • Median: 82.8%

What this suggests:

• Revenue varies widely across centers.
• Occupancy appears closely tied to performance.
• Rent is a major expense line, averaging 32.5% of gross revenue across the full reporting group and 46.0% in the bottom quartile by revenue.
• Even within the reporting group, some centers posted negative EBITDA.

Important caveats:

• Revenue is not profit.
• The figures were reported by franchisees, were not audited, and were not independently verified by the franchisor.
• The reporting group excludes locations that did not meet the stated criteria, including those open less than 12 full months, under 3,000 square feet, missing reports, or under contract for purchase during 2024.
• The disclosure references net profit in the narrative, but the tables shown provide EBITDA, not bottom-line profit. The FDD does not clearly establish full net income after all possible owner-level, financing, tax, depreciation, or other costs.

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• B2B
• Revenue appears tied to ongoing center operations and occupancy, so the model has recurring revenue characteristics rather than one-time project revenue
• Physical-location business with meaningful square footage requirements
• Typical reporting centers averaged 5,922 square feet and 30.8 suites
• Requires active supervision by the franchisee or one of its principals
• Dedicated manager requirement is indicated
• Technology appears to be a meaningful part of operations

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Advantages

• Item 19 provides actual 2024 operating data for a large reporting group of 244 franchised locations.
• The system had 355 total outlets at year-end 2024, including 304 franchised locations.
• Outlet counts increased from 224 total outlets in 2022 to 355 in 2024.
• Core royalty starts at a reduced 2.75% for the first 6 months before stepping up.

Considerations

• Initial investment is high at $675,106 to $1,682,095.
• Performance dispersion is wide, with gross revenue ranging from $20,962 to $1,360,038 and EBITDA ranging from -$115,147 to $708,655 in the reporting group.
• Rent is a large cost component and appears especially heavy in lower-revenue centers.
• The franchise is not positioned as passive ownership; the owner or a principal must personally supervise operations.
• A meaningful number of franchised locations were excluded from the Item 19 reporting group.

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This franchise may fit an owner-operator who is prepared to manage a multi-suite physical location, handle occupancy-driven operations, and commit substantial startup capital.

It likely does not fit someone seeking a low-cost entry point, a simple home-based model, or a passive investment structure.

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• The royalty structure includes a minimum royalty from month 13 onward, which can matter if revenue underperforms.
• The Brand Building Fund contribution can increase from the current minimum to as much as 2% of monthly gross revenues.
• Reporting and compliance failures can trigger daily late fees, report fees, audit costs, and non-compliance fees.
• Item 19 only covers centers at least 3,000 square feet and open at least 12 full months, so smaller or newer centers are not represented in those results.
• The disclosure does not clearly establish key legal term basics such as initial term length or renewal fee from the provided information.

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My Salon Suite is a high-investment, facility-based franchise with recurring revenue characteristics and a sizable operating base. The main tradeoff is that the model shows meaningful reported revenue and EBITDA at scale, but outcomes vary substantially and the business depends heavily on occupancy, rent control, and active operator oversight.

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