Cereset Franchise Review (2026): Costs, Fees, Revenue Potential

• Category: Health & Wellness
• Initial Investment: $102,900 to $226,600
• Franchise Fee: $35,000
• Royalty: Greater of 8% of monthly gross sales or $500 per month
• Marketing / Ad Fee: Brand Fund fee up to 2% of gross sales; Cooperative Advertising fee up to 2% of gross sales
• Key additional recurring fees: Technology fee currently estimated at $300 per month; supplemental royalty of $25 for each free session above 5 per month; possible conference, support, audit, and compliance-related fees
• Number of locations: 59 total outlets at year-end 2024, including 58 franchised and 1 company-owned
• Best Fit: Owner-operator or manager-led with active oversight

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The estimated initial investment ranges from $102,900 to $226,600 for a single territory, with a stated $35,000 initial franchise fee. The disclosure also notes that most franchisees are expected to have 1 to 3 CERESET® rooms, with a startup package purchase price ranging from $34,500 to $63,500, which appears to be a meaningful equipment-related cost driver.

Other startup costs include additional funds of $9,000 to $50,000, plus site-related setup and equipment needs implied by the room-based model. Based on the disclosed range, this appears to be a mid-cost franchise rather than a low-cost home-based concept, especially because the model relies on specialized equipment and an on-premises operating setup.

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• Royalty fee: Greater of 8% of monthly gross sales or $500 per month
• Supplemental royalty: $25 for each free session above 5 per month
• Brand Fund fee: Up to 2% of gross sales
• Cooperative Advertising fee: Up to 2% of gross sales
• Technology fee: Currently estimated at $300 per month
• Initial training fee: $2,500 per person for additional post-opening trainees
• Conference registration fee: Up to $300 per person per day
• Case management support fee: Up to $150 per hour; currently $100/hour after 3 hours per month
• Transfer fee: $10,000
• Noncompliance fee: Up to $500 per incident

Overall, the recurring fee load is moderate on paper but can become heavier depending on sales volume and whether both advertising fees are imposed near their maximums. The royalty minimum also matters for lower-volume units because it creates a floor even when revenue is modest.

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The disclosure includes Item 19, but it does not provide revenue, earnings, average unit sales, median sales, ranges, or quartile results. Instead, the franchisor states that it does not make any representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets.

That means there are no disclosed financial performance numbers to analyze.

A few practical implications:

• There is no average revenue disclosed
• There is no median revenue disclosed
• There is no range or quartile data disclosed
• There is no sample size disclosed for outlet performance because no performance table is provided

Revenue is not the same as profit, and the disclosure does not provide enough information to estimate either. The Item 19 language also does not clearly establish whether any underlying figures were audited because no financial performance figures are presented.

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Cereset appears to be primarily a consumer-facing health and wellness service delivered from a physical location, although the source data also flags the audience type as hybrid in some places. The disclosure does not clearly establish the exact customer mix.

The revenue model appears to be mainly service-based, with sessions delivered in equipped rooms rather than product-heavy retail sales. Operationally, this looks like a facility-based, equipment-dependent business that requires trained personnel, ongoing supervision, and adherence to franchisor procedures. The disclosure also indicates a required Managing Owner with primary responsibility for daily on-premises management and supervision.

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Advantages

• The system had 59 total outlets at year-end 2024, including 58 franchised units, which indicates an established franchise base.
• Outlet count increased from 31 total outlets in 2022 to 59 in 2024.
• The initial investment range is defined and remains within a mid-range band rather than an open-ended buildout model.
• The business appears operationally differentiated through specialized equipment and a defined room-based service format.

Considerations

• The disclosure provides no unit-level revenue or earnings figures, so economic performance cannot be benchmarked from Item 19.
• The model is not passive; a Managing Owner must have primary responsibility for daily on-premises management and supervision.
• The territory is non-exclusive, which may limit geographic protection.
• The fee stack includes an 8% royalty, a $500 monthly minimum royalty, up to 4% combined advertising fees, and a monthly technology fee.
• Startup costs are influenced by the number of rooms and equipment purchased, which can push the investment toward the upper end of the range.

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This franchise may fit someone comfortable with a location-based wellness business, specialized equipment, and active operating oversight. It may also fit an owner who plans to be directly involved or to install an approved managing owner with day-to-day responsibility.

It likely does not fit someone seeking a passive investment, a low-cost mobile model, or a concept with disclosed unit revenue benchmarks in the FDD.

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• The franchise term is 5 years, which can shorten the time available to recover startup costs compared with longer-term agreements.
• Certain defaults have short cure periods, including 10 days for financial defaults and 30 days for other curable defaults.
• Disputes are generally required to take place in Maricopa County, Arizona, subject to applicable state law.
• The disclosure indicates litigation mentions, though the summary provided here does not detail the underlying matters.
• Some fees can be triggered by operational missteps, including audit costs, noncompliance fees, management fees, and legal cost reimbursement.

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Cereset presents a specialized, equipment-based wellness model with a defined startup range and a growing outlet base. The main tradeoff is that buyers get a clearer view of costs and operating obligations than of unit economics: the business requires active management and carries a layered fee structure, but the FDD does not provide revenue or profit benchmarks to evaluate performance potential.

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