Independent franchise review

Assisted Living Locators Franchise Review (2026): Costs, Fees, Revenue Potential

Assisted Living Locators is a health and wellness franchise built around an Assisted Living Locators business operated by the franchisor, affiliates, or franchisees. The disclosure indicates a service-based model with referral-related revenue, a call center component, and a meaningful technology element.

The system founder opened the first business in 2003, and franchising began in 2006. The model appears to require active day-to-day oversight rather than passive ownership.

Quick verdict: 👉 Mixed — relatively low startup cost and a mature outlet base, but active owner involvement, non-exclusive territory, and wide revenue variation are central constraints.


Snapshot

At a glance
  • Category: Health & Wellness
  • Initial Investment (range): $74,635 to $94,510
  • Franchise Fee: $10,000 stated as the selected initial franchise fee in the disclosure data, though other fee figures also appear elsewhere in the FDD
  • Royalty: 8% of Gross Collected Revenue, subject to a minimum royalty
  • Marketing / Ad Fee: $1,000 per month from the 2nd through 5th month after opening; Brand Fund Fee is the greater of 2% of Gross Collected Revenue or a $300 monthly minimum, which may increase to $500 with notice
  • Key additional recurring fees: technology/licensing fees after opening, estimated at about $400 monthly; possible corporate lead referral fee up to 30% of Gross Collected Referral Proceeds; call center services up to $500 per month if imposed
  • Number of locations: 165 total outlets at year-end 2024 (161 franchised, 4 company-owned)
  • Best Fit: owner-operator or active manager with full-time oversight

What does it cost to start?

The estimated initial investment for a single territory is $74,635 to $94,510. Based on the figures provided, this falls into a relatively low startup band for a franchise business.

Major cost drivers appear to include the initial franchise fee, additional funds of $7,200 to $10,200, and technology/setup-related costs. The disclosure also references a $495 one-time initial setup fee for ALL-IN, followed by monthly licensing fees after opening.

A point to watch is that the disclosure data shows multiple initial franchise fee figures in different places, while selecting $10,000 as the minimum candidate. That means the FDD does not clearly establish a single simple franchise-fee picture without reviewing the specific territory and deal structure.


Fee structure

  • Royalty Fee: greater of 8% of Gross Collected Revenue or the applicable minimum royalty
  • Minimum Royalty Schedule:
    • Months 1-2: $0 per month
    • Months 3-12: $500 per month
    • Months 13-24: $800 per month
    • Months 25-36: $1,100 per month
    • Rest of term: $1,400 per month
  • Marketing Fee: $1,000 per month from the 2nd through 5th month after opening
  • Brand Fund Fee: greater of 2% of Gross Collected Revenue or $300 per month minimum; may increase to $500 per month with 30 days' notice
  • Technology/licensing fees: monthly fees after opening; structured data estimates about $400 per month
  • Referral Fee (Corporate Leads Program): amount specified by franchisor, capped at 30% of Gross Collected Referral Proceeds
  • Call Center Services: up to $500 per month if imposed
  • Ongoing Training & Assistance: $1,500 per person for certain initial training after opening; other training at $125 per hour
  • Conference Registration Fee: $1,000 per conference for 2 attendees, plus $350 for each additional attendee; $1,000 non-attendance fee if required attendance is missed

Overall, the recurring burden looks moderate, but it is not limited to a simple royalty. The combination of royalty, brand fund, minimum fees, technology/licensing, and possible referral or call center charges means operators should model recurring costs carefully.


Can you make money with Assisted Living Locators?

Yes, the FDD includes Item 19 revenue data for 2024, but it reports revenue rather than profit. Revenue does not show owner income, operating margin, or net earnings.

The disclosure presents both Gross Invoiced Revenue and Gross Collected Revenue for 87 qualifying franchisees. A qualifying franchisee was open for the full measuring period and operated and managed by one or more owners on a full-time basis. The disclosure also notes that Gross Collected Revenue may be materially less than Gross Invoiced Revenue.

2024 Gross Invoiced Revenue

All qualifying franchisees (87 franchisees)

  • Average: $229,884
  • Median: $172,644
  • Range: $24,797 to $1,060,719
  • Achieved or surpassed average: 32 of 87 (37%)

1 territory (69 franchisees)

  • Average: $209,698
  • Median: $141,930
  • Range: $24,797 to $736,803
  • Achieved or surpassed average: 26 of 69 (38%)

2 territories (15 franchisees)

  • Average: $291,926
  • Median: $205,298
  • Range: $48,146 to $1,060,719
  • Achieved or surpassed average: 3 of 15 (20%)

3 territories (2 franchisees)

  • Average: $450,265
  • Median: $450,265
  • Range: $136,991 to $763,540

4 territories (1 franchisee)

  • Average/Median: $251,338
  • Range: $251,338 to $251,338

2024 Gross Collected Revenue

All qualifying franchisees (87 franchisees)

  • Average: $199,434
  • Median: $140,450
  • Range: $17,914 to $901,540
  • Achieved or surpassed average: 37 of 87 (43%)

1 territory (69 franchisees)

  • Average: $179,969
  • Median: $130,541
  • Range: $17,914 to $621,807
  • Achieved or surpassed average: 26 of 69 (38%)

2 territories (15 franchisees)

  • Average: $265,303
  • Median: $211,113
  • Range: $60,813 to $901,540
  • Achieved or surpassed average: 4 of 15 (27%)

3 territories (2 franchisees)

  • Average: $412,489
  • Median: $412,489
  • Range: $129,096 to $695,882

4 territories (1 franchisee)

  • Average/Median: $128,312
  • Range: $128,312 to $128,312

The spread is wide. For all qualifying franchisees, Gross Collected Revenue ranges from $17,914 to $901,540, and the average is well above the median, which suggests some higher-volume operators pull the average upward. The same pattern appears in the 1-territory group.

The multi-territory subsets show higher averages in some cases, but those groups are small: 15 franchisees with 2 territories, 2 franchisees with 3 territories, and 1 franchisee with 4 territories. That limits how much weight to place on those figures.

The disclosure does not clearly establish audited Item 19 figures. Buyers should treat these as historical revenue figures for a defined subset, not as proof of likely profit.


Business model

  • B2B / B2C: The disclosure signals a hybrid audience, while structured facts classify the audience as B2B; the FDD does not clearly establish a simple single-channel classification
  • Revenue pattern: service and referral-based revenue, with both invoiced and collected revenue tracked; likely recurring lead and referral activity rather than purely one-time transactions
  • Operations: service business with a call center component, technology stack, and required management oversight
  • Staffing/ownership: a Managing Owner must be approved, complete training, and dedicate full-time efforts to the business
  • Territory: non-exclusive

This appears to be a service-oriented model rather than a traditional storefront buildout. Even so, the operating intensity is not low because the FDD requires full-time management by an owner and includes ongoing reporting and system compliance.


Pros and considerations

Advantages

  • Startup investment is relatively modest at $74,635 to $94,510 for a single territory.
  • The system had 165 total outlets at year-end 2024, up from 148 at year-end 2023.
  • Item 19 includes actual 2024 revenue figures for 87 qualifying franchisees, including averages, medians, and ranges.
  • Minimum royalty starts at $0 for the first two months, then steps up over time.

Considerations

  • Territory is non-exclusive, which can limit local protection.
  • The FDD requires a Managing Owner to dedicate full-time efforts, so this is not structured as passive ownership.
  • Revenue dispersion is substantial, with a low-to-high Gross Collected Revenue range of $17,914 to $901,540 among qualifying franchisees.
  • Recurring fees extend beyond royalty and include brand fund, marketing, technology/licensing, and potentially referral and call center charges.
  • Some fee details appear in multiple forms in the disclosure, and the franchise fee is not presented as a single uncomplicated number across all references.

Who this franchise may fit

This franchise may fit someone looking for a lower-cost service franchise who is prepared to be the full-time managing owner and operate within a structured system with recurring fees and reporting requirements.

It likely does not fit a passive investor, someone seeking exclusive territory protection, or a buyer who wants a business model with simple and highly predictable unit-level revenue outcomes.


FDD-based risk notes

  • The franchise term is 10 years, creating a long contractual commitment.
  • Disputes are generally required to be mediated or litigated in the county where the franchisor maintains its principal place of business, currently Maricopa County, Arizona, subject to state law.
  • Cure periods include 10 days for financial defaults and 30 days for other curable defaults.
  • Certain non-curable defaults can trigger automatic termination, including insolvency.
  • The disclosure indicates litigation mentions, which warrants direct review of the relevant FDD sections.

Final assessment

Assisted Living Locators presents a lower initial investment than many business formats, but the tradeoff is an actively managed operating model with layered recurring fees and non-exclusive territory. The Item 19 revenue figures show that meaningful revenue is possible in some cases, but outcomes vary widely and the disclosure does not establish profit.


FAQ

How much does it cost to start an Assisted Living Locators franchise?

The estimated initial investment is $74,635 to $94,510 for a single territory.

What is the franchise fee?

The structured fee data lists a $10,000 initial franchise fee, though other fee figures also appear in the FDD for different situations.

What revenue does Assisted Living Locators report?

For 87 qualifying franchisees in 2024, average Gross Collected Revenue was $199,434 and median Gross Collected Revenue was $140,450.

Does that mean franchisees are profitable?

No. The FDD reports revenue, not profit, and revenue does not show expenses, owner pay, or net income.

Is this a passive ownership franchise?

No. The FDD requires a Managing Owner to dedicate full-time efforts to the business.

How many locations are in the system?

At year-end 2024, the system had 165 outlets: 161 franchised and 4 company-owned. ---

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