360 Painting Franchise Review (2026): Costs, Fees, Revenue Potential

• Category: Service franchise
• Initial Investment: $112,350 to $196,000
• Franchise Fee: Typically $65,000, with the disclosure also noting a $15,000 payment at signing and the balance typically paid after funding
• Royalty: 6% of Gross Sales, with a $150 weekly minimum
• Marketing / Ad Fee: Greater of 2% of Gross Sales per week or $50 weekly minimum
• Key additional recurring fees: Contact Center Fee of the greater of 2% of Gross Sales or weekly minimums that rise over time; Accounting and Business Advisory Services Fee of $85 per week
• Number of locations: 153 franchised outlets at year-end 2024; 0 company-owned
• Best Fit: Manager-led owner or owner with active oversight

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The estimated initial investment for a single territory is $112,350 to $196,000, with a midpoint around $154,175. The largest identified upfront cost appears to be the franchise fee, which the disclosure shows as $65,000, although it also states that a portion is typically paid at signing and the remainder after funding.

Other startup costs include at least a vehicle estimate of $1,500 to $5,000 and additional funds of $17,500 to $40,000. Based on the disclosed range, this sits in a mid-cost startup band rather than a low-cost entry point.

A practical consideration is that the startup budget is not just the franchise fee. Working capital and ongoing weekly charges matter early, especially if revenue ramps gradually.

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Key recurring fees disclosed include:

• Royalty: 6% of Gross Sales, subject to a $150 weekly minimum
• Marketing Fund Contribution: Greater of 2% of Gross Sales per week or $50 per week
• Contact Center Fee: Greater of 2% of Gross Sales or a weekly minimum that starts at $50, rises to $100, then $150, and reaches $220 thereafter; capped at $770 per week
• Accounting and Business Advisory Services Fee: $85 per week
• Advertising Cooperative Fee: Up to the greater of $10,000 or 2% of Gross Sales per year, if applicable

Other potential charges include renewal, transfer, convention, late fees, insurance-related reimbursements, warranty-related charges, taxes, enforcement costs, indemnification, and lost profits in certain default scenarios.

Overall, the fee stack appears material, particularly because several charges are tied to Gross Sales while others carry weekly minimums. That means fee pressure can remain meaningful even at lower revenue levels.

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Yes, the FDD includes Item 19 financial performance data, but it reports gross sales, not profit. Gross sales do not show what an owner keeps after labor, marketing, vehicles, insurance, overhead, and franchise fees.

For 2024, the disclosure states that 86 franchisees operating 102 franchised businesses were open and operating for the full fiscal year and reported total gross sales of $48,598,055.

Systemwide figures

• Average gross sales per franchised business: $476,452
• Median gross sales per franchised business: $381,769
• Average gross sales per franchisee: $565,094
• Median gross sales per franchisee: $443,749

Quartile results by franchisee

Top quartile

• Average: $1,119,237
• Median: $935,157
• High: $2,567,540
• Low: $699,230
• Franchisees: 22
• Franchised businesses: 30

Median 50%

• Average: $465,554
• Median: $443,749
• High: $695,868
• Low: $317,236
• Franchisees: 42
• Franchised businesses: 47

Bottom quartile

• Average: $200,981
• Median: $215,562
• High: $315,997
• Low: $85,956
• Franchisees: 22
• Franchised businesses: 25

By operating age

12–23 months operational

• Average: $422,891
• Median: $416,566
• High: $927,102
• Low: $85,956
• Franchisees: 18
• Franchised businesses: 22

24–35 months operational

• Average: $632,195
• Median: $434,834
• High: $2,224,676
• Low: $86,094
• Franchisees: 23
• Franchised businesses: 29

36+ months operational

• Average: $587,678
• Median: $472,181
• High: $2,567,540
• Low: $201,932
• Franchisees: 45
• Franchised businesses: 51

The spread is wide. The top quartile median of $935,157 versus the bottom quartile median of $215,562 shows substantial variability. Even among more mature operators, the range remains broad.

The disclosure also excludes 77 franchisees operating 89 franchised businesses that were either not open for the full year or were not using the CRM in a way that allowed the franchisor to collect and disclose the information. That makes the Item 19 useful, but it is not a full-system picture. The disclosure does not clearly establish whether these figures are audited.

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• Model: Primarily service-based
• Customer type: The disclosure suggests a hybrid audience, but it does not clearly establish the exact B2B/B2C mix
• Revenue pattern: Appears transaction-based rather than subscription-based
• Operations: Field service model with vehicle use, technology systems, contact center support, and a required dedicated manager
• Infrastructure: No company-owned outlets were reported, and the disclosure does not indicate a retail store requirement

This appears to be an operating business that depends on lead flow, job execution, and local management rather than passive ownership.

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Advantages

• Item 19 provides actual gross sales results with averages, medians, quartiles, and operating-age breakdowns.
• Startup cost is below many brick-and-mortar concepts, based on the disclosed range and lack of company-owned store infrastructure.
• The system had 153 franchised outlets at year-end 2024, indicating an established franchise base.
• Revenue data is shown both per franchised business and per franchisee, which helps frame multi-unit effects.

Considerations

• The territory is non-exclusive, which can affect market protection.
• Recurring fees are layered: royalty, marketing fund, contact center, and accounting/advisory charges all add to the cost structure.
• Several fees include weekly minimums, which can weigh more heavily during slower periods.
• Gross sales performance varies widely across operators, with bottom-quartile results far below top-quartile results.
• The Item 19 sample excludes a substantial number of businesses that were not open the full year or were not using the CRM as required for reporting.

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This franchise may fit someone comfortable overseeing a local service operation with vehicles, field execution, and a dedicated manager. It may also fit an owner who wants a structured operating model and is prepared for weekly fee obligations.

It likely does not fit someone seeking passive ownership, a simple low-fee model, or a business with exclusive territorial protection clearly established in the FDD.

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• Outlet count declined from 160 to 153 franchised locations in 2024.
• The disclosure states the franchisor may modify the amount, manner, and timing of many fees, except for the royalty and market fund contribution during the initial term.
• Transfer and renewal costs are meaningful, including a renewal fee of the greater of 25% of the then-current initial franchise fee or $15,000 and a transfer fee of the greater of $20,000 or actual out-of-pocket expenses.
• Certain default-related provisions can create added exposure, including enforcement costs, indemnification, and claimed lost profits.
• Warranty-related obligations can continue beyond normal operations, including a warranty assurance requirement tied to prior gross sales with a $10,000 minimum.

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360 Painting presents a service-based franchise with a mid-range startup cost and a meaningful set of disclosed gross sales figures. The main tradeoff is that the concept offers measurable revenue history, but it also carries a layered fee structure, non-exclusive territory, and wide variation in operator results.

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