101 MOBILITY Franchise Review (2026): Costs, Fees, Revenue Potential

• Category: Health & Wellness
• Initial Investment (range): $284,850 to $361,600
• Franchise Fee: $74,000
• Royalty: 7% of gross sales up to $500,000; 6% from $500,000 to $1 million; 5% above $1 million; 7% for outside-territory sales
• Marketing / Ad Fee: 2% of gross sales currently, with the right to increase up to 4%
• Key additional recurring fees: up to 2% local marketing spend; minimum royalty fee beginning in the third full operating quarter; technology fee of $125 per month; possible third-party call answering/lead/scheduling fees of $300 to $400 per month plus setup and possible per-minute charges
• Number of locations: 178 franchised outlets and 16 company-owned outlets at year-end 2024 (194 total)
• Best Fit: Owner involvement is not clearly established, but the disclosure requires an individual owner to serve as Operating Principal with authority over business decisions

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The estimated initial investment for a single territory is $284,850 to $361,600. The initial franchise fee is listed at $74,000.

Other major startup cost drivers appear to include equipment, technology, and working capital, as the disclosure indicates the model is equipment-heavy and includes significant technology use. The estimate also includes additional funds of $50,000 to $75,000.

Overall, this reads as a mid-range startup by the disclosure's own numbers, but it is not a low-cost entry model. The capital requirement is substantial enough that a buyer would likely need to plan for both upfront equipment needs and ongoing operating expenses before scale is reached.

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• Royalty fee: 7% of gross sales up to $500,000; 6% from $500,000 to $1 million; 5% above $1 million
• Outside-territory sales royalty: 7%
• Holdover royalty after expiration if operating month-to-month at franchisor option: 10%
• Minimum royalty fee: $2,100 quarterly for the third and fourth full operating quarters; $3,600 quarterly for the fifth through eighth full operating quarters; $5,400 quarterly thereafter, if calculated royalty is lower
• Marketing fee: currently 2% of gross sales, with the right to increase up to 4%
• Local marketing: up to 2% of gross sales
• Technology fee: $125 per month
• Third-party call answering / lead / scheduling service: currently $300 to $400 setup, $300 to $400 monthly, with possible per-minute charges beginning at $1.45
• Renewal fee: $7,500
• Transfer fees: various, including up to $10,000 plus additional territory and training charges in some cases

The overall recurring burden is moderate to meaningful. The declining royalty tiers help at higher sales levels, but the combination of royalty, marketing fee, local marketing requirement, minimum royalty provisions, and possible service-provider costs can add up.

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Yes, the disclosure includes Item 19 financial performance data. It reports per territory sales for 55 franchisees operating 168 franchised businesses that were open for the full 2023 and 2024 calendar years. Franchisees in the sample operated from 1 to 9 territories each, and transferred territories were excluded.

2024 per territory sales

• First quartile average: $1,475,182

• First quartile median: $1,314,986

• First quartile range: $1,063,992 to $3,705,378

• Second quartile average: $810,353

• Second quartile median: $784,773

• Second quartile range: $668,817 to $1,013,082

• Third quartile average: $509,415

• Third quartile median: $485,466

• Third quartile range: $394,983 to $647,657

• Fourth quartile average: $238,918

• Fourth quartile median: $252,999

• Fourth quartile range: $36,673 to $344,688

2023 per territory sales

• First quartile average: $1,308,326

• First quartile median: $1,173,275

• First quartile range: $904,525 to $3,977,006

• Second quartile average: $750,082

• Second quartile median: $739,807

• Second quartile range: $617,907 to $848,496

• Third quartile average: $447,833

• Third quartile median: $435,798

• Third quartile range: $364,947 to $606,014

• Fourth quartile average: $238,826

• Fourth quartile median: $258,648

• Fourth quartile range: $15,190 to $362,024

The spread is wide. In 2024, top-quartile average per territory sales were about 6.2 times the fourth-quartile average. Even within quartiles, the ranges are broad, especially in the top and bottom groups. That suggests execution, territory characteristics, scale, and operating differences may materially affect results.

Just as important, these figures are revenue, not profit. The disclosure does not provide franchisee profit, margin, labor cost, occupancy cost, financing cost, or owner compensation data here. The sales figures are based on revenues reported in the franchisor's proprietary software and represent the amounts on which royalty fees were paid. The disclosure does not clearly establish that these figures are audited.

Because the sample includes only franchisees open for the full two calendar years and excludes transferred territories, the results may not reflect newer operators or all system outcomes.

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• Likely model type: Hybrid, with both service and equipment components
• Revenue orientation: The disclosure labels the audience type as hybrid, while another field indicates B2B; the disclosure does not clearly establish a simple single-channel customer mix
• Revenue pattern: Appears to include ongoing sales activity within a territory rather than one-time startup-only revenue
• Operational characteristics: Territory-based model, equipment-heavy, technology-dependent, uses proprietary software, and may involve third-party call answering, lead handling, and scheduling support

This does not read like a passive licensing model. The requirement for an Operating Principal with authority over business decisions points to active oversight, even though the disclosure does not clearly state whether day-to-day owner operation is mandatory.

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Advantages

• Item 19 includes detailed per-territory sales data for both 2023 and 2024, with averages, medians, and ranges by quartile
• The system had 194 total outlets at year-end 2024, including 178 franchised and 16 company-owned outlets
• Franchised outlet count increased from 165 in 2022 to 178 in 2024
• Royalty rates step down at higher gross sales thresholds

Considerations

• Initial investment is substantial at $284,850 to $361,600 for a single territory
• Territory rights are non-exclusive, which can limit the practical protection a franchisee expects from a defined market
• Recurring fees are layered: royalty, marketing fee, local marketing spend, technology fee, and possible third-party service costs
• A minimum royalty applies starting in the third full operating quarter, which can matter if sales ramp slowly
• Revenue outcomes vary significantly across quartiles, and lower-end reported per-territory sales are far below top-tier results

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This franchise may fit a buyer who is comfortable with a territory-based operating business, has the capital for a mid-range startup, and is prepared to manage equipment, technology, and ongoing sales activity. It may also fit someone willing to serve as or appoint an owner with real decision-making authority as Operating Principal.

It likely does not fit someone seeking a low-cost startup, a simple fee structure, exclusive territory protection, or a clearly passive ownership model.

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• The franchisor may terminate without cause, which adds contract risk beyond ordinary performance-based defaults
• The initial term is 10 years, so the investment is tied to a long contractual period
• Renewal requires a $7,500 fee
• Late payments can trigger a $150 late fee that increases by $25 per day, plus interest up to 18% per year or the maximum legal rate if lower
• If the franchisor requires participation in future shared services or market cooperatives, operating costs could change over time

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101 MOBILITY presents a territory-based model with meaningful disclosed revenue history, but the economics should be viewed through the lens of wide performance dispersion and a fairly layered cost structure. The main tradeoff is access to a more established operating system and measurable sales data versus non-exclusive territory terms, active operational demands, and no disclosed profit data.

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